Early one morning while partaking in my daily ritual of coffee and newspapers, I heard the familiar sound of my toddler sprinting into the kitchen in her pajamas as fast as she can move.
BLOGSTEIN "Good Morning Sweetie, how was your sleep?"
BLOGSTEIN'S TODDLER "Good Dada, Can I have a lolly pop?"
BLOGSTEIN "Honey, how come you run everywhere you go?"
BLOGSTEIN'S TODDLER Pauses to think for a moment... "So I can get there fastest"
Hmmmmm? Out of the mouth of babes.... I certainly aint no Anthromopologist or nuthin, but my guess is that our species developed the ability to run for that very reason. So we could "get there fastest". The first one that got to the food, ate the food. The last one to get to the food became extinct.
In sales, it is sometimes very difficult to make those early morning cold calls, or the call back to the disatisfied customer. You know what, I don't want my competitors eating my food..
MY 4 YEAR OLD'S 1ST SALES LAW
FASTEST IS BESTEST
My lesson continued....
TODDLER " Can I have a lolly pop?"
MY 4 YEAR OLD'S 2nd SALES LAW
ASK FOR THE ORDER
BLOGSTEIN " No sweetie, it is breakfast time."
TODDLER "But I want one."
BLOGSTEIN" I know you want one honey, but we don't have lollypops for breakfast."
TODDLER "Why, I like them? I want one? Please?"
MY 4 YEAR OLD'S 3rd SALES LAW
BE PERSISTANT BUT NOT ANNOYING (THE MEEK WILL NOT INHERIT THE EARTH)
BLOGSTEIN "No honey I am sorry, you can have some cereal."
TODDLER "Ok Dada. I will eat my cereal if I can have a lolly pop".
MY 4 YEAR OLD'S 4th SALES LAW
EVERYTHING IS A NEGOTIATION
BLOGSTEIN "No lolly pops today sweetie. You had a lot of candy yesterday."
TODDLER "When can I have a lolly pop?"
MY 4 YEAR OLD'S 5th SALES LAW
DEFINE NEXT STEPS
BLOGSTEIN "You can have one tomorrow baby."
TODDLER "Fine!"
Early the next morning as I sat in my regular spot at the kitchen table, enjoying the Free Press and a steaming mug of Peet's Major Dickason's Blend® , I heard the familar skittering of little feet...
BLOGSTEIN"Good morning Sweetie, did you have a good sleep?"
TODDLER "Yes Dada, Can I have my Lolly Pop now?"
MY 4 YEAR OLD'S 6th SALES LAW
FOLLOW UP WHEN YOU SAY YOU WILL
And guess what.... SHE GOT THE LOLLY POP.
Newly inspired by my 4 year old, I am going to get back out there and see if I can't get a few lolly pops of my own.
Bestest,
Blogstein
Always Selling, Never SellingTM
